Interview with Jennifer Wilson of Simple Scrapper

Interview with


Jennifer Wilson

As a member of the Simple Scrapper site, I thought it would be great to interview Jennifer Wilson, the creative mind behind all of the scrapping magic. If you haven’t heard about Simple Scrapper, you need to check it out! Jennifer has an amazing blog, an engaging Book Club and several workshops throughout the year to help you stay organized and productive. If you choose to become a member of Simple Scrapper, there are monthly chats and special events as well. Now, let’s meet Jennifer!

1) How did you get started in the scrapbooking industry? How did you transition from your former career to working full-time in scrapbooking?

Simple Scrapper began as a blog, but I was brainstorming business plans from day one. In 2009 I made my first $1,000 and I’ve patiently worked up to a full-time income from the business, the bulk of which comes from our membership.

I also really enjoy the outreach work I do to help rural communities with their drinking water, so that gets my focus two days a week. I’ve always felt more balanced having one foot in the humanities and the other in science.

2) What was the impetus behind starting your website/membership, Simple Scrapper? 

I was a new scrapbooker when I started the site in 2008. It began as a place to document my own journey to discover what memory keeping could look like in the modern era. I wanted to simultaneously figure out what formats fit our busy lives and identify ways to slow down and not be so busy.

3) What’s been your greatest accomplishment – personal and/or professional?

I’m really proud that I’ve created a life that’s both flexible and fulfilling, where I get to wear many hats and don’t have the added pressure of a long commute. Most days I get to walk my daughter home from school and when I do work on campus it takes less than 10 minutes each way.

4) What is your biggest joy with the Simple Scrapper group?
I absolutely love witnessing lightbulb moments that come from a conversation or working through one of my exercises. Often these relate to seeing projects and processes from a new perspective and embracing permission to create your own simple path forward.
5) You have seen scrapbooking change over the years. What’s been the best change for this hobby? What do you see as a sad change?

I really believe that Project Life and pocket pages stopped a lot of scrapbookers from giving up. While there are a lot of ways to simplify the format of a project, pockets were definitely a “right place, right time” solution.

What makes me sad though is the challenges I see in photo management. We take exponentially more photos, but the research shows we are printing just a fraction. I’d love to see more emphasize on being a steward of your digital legacy and I try to do my part with Photo Crush

6) Besides scrapbooking, what do you do for fun?

I’m a homebody and I love to spend quiet evenings reading or watching TV with my husband. I’ll also never turn down a dinner out.

7) Describe your creative process. Do you start with photos or paper and embellishments? 

Most often I begin with photos and an idea for the page’s composition. Then I select card stock, patterned paper, and finally embellishments. 

8) Who are your favorite designers as sources of inspiration?

I soak up inspiration from everywhere, but don’t really follow anyone closely or collect it. It may sound kind of “woo-woo”, but I’ve always believed that ideas will either be remembered or they’ll cross your path again at the right time.

9) What words of advice and wisdom do you have for today’s scrapbookers?
You get to write your own rules of memory keeping. In today’s world there are so many options and you get to choose what works best for your creative interests and your lifestyle.
10) What’s coming up next for you? Any exciting plans in the works?
I’m developing a brand new course called “Simple Scrapbooking School” that breaks down my process into short lessons and easy exercises. It will serve as an introduction to our community and a de facto prerequisite for other courses and the membership. This one is a long time coming and I’m planning a big splash of the launch.
 Be sure to check out Simple Scrapper and Jennifer’s new book, “The New Rules of Scrapbooking” on Amazon.
You can also check out Jennifer’s recent interview on The Scrap Gals podcast with Tracie Claiborne!
We wish Jennifer great success on her new book and all of her future scrapping endeavors!
Thank you so much for sharing your story with the California Scrappin’ audience!

2 Replies to “Interview with Jennifer Wilson of Simple Scrapper”

  1. Excellent interview and Jennifer’s new book totally rocks!

    1. Thanks so much! I agree. Her book is awesome!

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